Category: Policies

Tech policy analysis: AI regulation, data privacy laws, antitrust enforcement, digital governance, and legislative updates affecting technology companies and professionals globally.

  • AI Kill Switch Act 2026: Loophole Exempts 3 Breaches

    AI Kill Switch Act 2026: Loophole Exempts 3 Breaches

    AI Kill Switch Act Loophole: All 3 AI Breaches Exempted
    Policies

    AI Kill Switch Act Exempts the 3 Breaches That Caused It

  • Google’s $1.375B Texas Privacy Settlement: 2026 Guide

    Google’s $1.375B Texas Privacy Settlement: 2026 Guide

    US Data Privacy Law 2026: Why 20 States Now Outpace GDPR
    Policies

    US Data Privacy Law in 2026: Why 20 States Now Outpace GDPR

    Google just wrote Texas a check for $1.375 billion. Not the European Union. Not the FTC. Texas. That single number tells you almost everything about where US data privacy law stands in 2026: the states, not Washington and not Brussels, are now writing the rules that actually cost companies money.

    For most compliance leads, the mental model is still simple: GDPR is the ceiling, US law is the floor, and everything else is noise. That model broke sometime in the last eighteen months. Twenty states now run comprehensive privacy statutes, each with its own thresholds, its own definitions of sensitive data, and in Texas’s case, no revenue threshold at all. A brand-new category, neural data, exists in law that didn’t exist five years ago. And the grace periods that let companies fix violations quietly before facing a fine are expiring, state by state, right now.

    This is the map of what changed, what it costs, and what your compliance team needs to budget for before the next state law lands.

    The patchwork by the numbers

    Twenty states now have comprehensive consumer privacy laws on the books: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and Washington. Three of those, Indiana, Kentucky, and Rhode Island, only started counting on January 1, 2026.

    The thresholds for who even has to comply vary wildly. That’s the part most compliance checklists get wrong when they treat “state privacy law” as one category.

    StateEffectiveApplicability triggerNotable feature
    IndianaJan 1, 2026100,000 residents (or 25,000 + 50%+ revenue from data sales)Standard Virginia-model structure
    KentuckyJan 1, 2026100,000 residents (or 25,000 + 50%+ revenue from data sales)New standalone Office of Data Privacy
    Rhode IslandJan 1, 202635,000 residentsLowest population threshold of the three
    Maryland (amended)Jul 1, 2026Existing MODPA thresholdsBars data sales to ICE-linked government entities; geolocation defined at a 1,750-foot radius
    Connecticut (amended)Jul 1, 2026Existing CTDPA thresholdsFirst state to legally define “neural data”
    Every one of those laws borrows structurally from GDPR (the rights to access, correct, delete, and port your own data), but almost none of them borrow GDPR’s core design choice: opt-in consent before collection starts. Eighteen of the twenty states copied the “Virginia model” instead, which defaults to opt-out. Collect first, let the consumer object later. That single difference is the real gap between the US and EU approaches, and no amount of new state legislation is closing it.

    Texas v. Google: the settlement that reset the scale

    On October 31, 2025, Google finalized a $1.375 billion settlement with Texas Attorney General Ken Paxton, closing two lawsuits filed in 2022 over geolocation tracking, data collected while users believed Incognito mode was private, and biometric identifiers, voiceprints and facial geometry, gathered without proper consent.

    It’s the largest privacy recovery any single US state has secured against Google, well past a prior 40-state coalition settlement of $391 million. Paxton didn’t mince words about why Texas pursued it.

    “Big Tech is not above the law.” Ken Paxton, Attorney General, State of Texas
    Compare that to the FTC’s typical annual privacy enforcement total, historically in the tens of millions of dollars, and the shift is obvious. One state, acting alone, out-fined the entire federal privacy apparatus with a single case. Our read: state attorneys general have effectively become the primary financial deterrent in US privacy enforcement, and Big Tech is now underwriting billion-dollar settlements as a line-item cost of doing business rather than an existential threat.

    Not just Google. Texas secured a separate $1.4 billion settlement with Meta in 2024. Two settlements, two years, $2.775 billion combined, from a single state AG’s office. No other enforcement body in the country, federal or state, has matched that pace.

    Cure periods are disappearing

    Here’s the part most compliance teams haven’t updated their risk models for. A cure period is the grace window that lets a company fix a privacy violation quietly, without penalty, once an attorney general flags it. Several states built cure periods into their original laws specifically to ease companies into compliance.

    Those windows are closing. Delaware’s 60-day cure period ended December 31, 2025. Montana’s expired April 1, 2026. New Jersey’s expired mid-2026. In each of those states, attorneys general can now sue on first violation, no warning shot required.

    If your compliance strategy has ever relied on “we’ll fix it if someone flags it,” that strategy no longer exists in three states and counting.

    Neural data: the newest legal category

    Ask a general counsel from five years ago what “neural data” meant as a legal term, and you’d get a blank look. It didn’t exist as a category. Now it does, and it’s expanding fast.

    Colorado moved first, classifying neural data as sensitive personal data under HB 24-1058, effective August 2024. California followed in January 2025. Montana came next. Connecticut’s SB 1295 enters force July 1, 2026, defining neural data specifically as central nervous system activity. At least ten more states, including Virginia, Alabama, New York, Illinois, and Vermont, have neural data bills in draft as of a March 2026 tracking analysis from Morrison Foerster.

    What counts as neural data in practice? Anything a wearable, VR or AR headset, or medical device captures about your nervous system activity. If your product touches EEG-adjacent hardware, biometric wearables, or even inferential mood and health data derived from sensor input, you may already be handling sensitive data under four state laws without having mapped that obligation yet.

    Stanford Law’s Bo Hyoung Lee, at the Center for Law and the Biosciences, has raised a sharper concern than “too many rules.” Lee’s March 2026 analysis argues that traditional notice-and-consent frameworks are structurally unsuited to neural data specifically, because ordinary consumers can’t reasonably evaluate how a raw brain signal might later be processed into inferences about their mood, intent, or mental state. It’s not that the consent box is missing. It’s that no consent box can meaningfully cover what the data might reveal once it’s decoded.

    GDPR turns 10. It’s still not the model US states copied

    May 24, 2026 marked ten years since GDPR’s adoption. The regulation remains the heaviest financial hammer in privacy globally: cumulative GDPR fines have passed €7.1 billion since 2018, with over 60% of that total value imposed since January 2023 alone, and 2025 added another €1.2 billion on its own, according to DLA Piper’s annual GDPR Fines and Data Breach Survey.

    The EU isn’t standing still either. A “GDPR Omnibus” proposal introduced in November 2025 aims to align GDPR with the AI Act and ePrivacy rules, the first real attempt to write AI considerations directly into what had been technology-neutral EU data law.

    But raw fine totals aren’t the same as structural rigor, and this is where the GDPR-as-gold-standard narrative gets oversold. GDPR requires opt-in consent as a baseline. US state law, almost uniformly, does not. More states passing “comprehensive” privacy laws doesn’t mean the US is converging toward GDPR’s model. It means the US is building a more elaborate version of its own opt-out baseline, one state at a time.

    The $1 trillion counterargument

    Not everyone thinks fifty states writing their own privacy rules is a win for consumers. The Information Technology and Innovation Foundation estimates the patchwork will cost the US economy more than $1 trillion over ten years compared to a single federal law, with small businesses absorbing over $200 billion of that burden on their own.

    Jordan Crenshaw, Senior Vice President of the US Chamber of Commerce’s Technology Engagement Center, frames the problem as a growth constraint, not just a legal cost center.

    “Policymakers need to establish a single national framework.” Jordan Crenshaw, SVP, Technology Engagement Center, U.S. Chamber of Commerce
    That national framework isn’t coming soon. The American Privacy Rights Act, the most credible federal preemption bill in over a decade, collapsed after its civil-rights provisions were stripped in a canceled June 2024 markup, then expired without a floor vote when the 118th Congress ended in January 2025. It hasn’t been reintroduced. Smaller bills sit in committee with no real path forward. Anyone forecasting federal preemption arriving in 2026 isn’t reading the current legislative record.

    There’s also a quieter enforcement gap worth naming. Texas’s $1.375 billion headline makes for a great story, but most day-to-day state privacy enforcement looks nothing like that: a $56,600 penalty against a single data broker here, a $530,000 settlement with a streaming service there. Big Tech absorbs the billion-dollar cases. Smaller, mid-size data-driven businesses, the ones without a legal department built for this, are far more likely to slip past under-resourced state AG privacy units that in many states still run on a handful of dedicated staff.

    What compliance teams need to do now

    A few things change immediately for anyone running a multi-state or multinational operation.

    • Retire the “strictest state” shortcut. The strictest state on one provision, Maryland on sensitive-data sales, isn’t the strictest on another. Texas has no revenue threshold at all. You need jurisdiction-aware compliance, not a single static policy document.
    • Recognize Global Privacy Control. Universal opt-out mechanisms are now effectively mandatory across at least ten states, including California, Colorado, Connecticut, and Texas. Signal-based tooling isn’t optional anymore.
    • Map your ADMT exposure. California’s automated decision-making rules, active since January 1, 2026, require opt-outs and human review wherever a system “substantially replaces” human judgment. That catches recommendation engines, hiring tools, and credit or insurance scoring, features teams rarely think of as privacy-law triggers.
    • Budget for neural data as a new category. If your roadmap includes wearables, VR or AR, or biometric sensors, four states already require opt-in consent for that data, with ten more drafting bills.
    California’s own enforcement numbers back up the urgency. CalPrivacy’s Delete Act platform, DROP, launched January 1, 2026 and let residents file one deletion request against every registered data broker at once. Within weeks it had drawn more than 215,000 consumer sign-ups, against 545 registered data brokers, the highest count the state has ever recorded.

    “A game-changer for consumer privacy.” Tom Kemp, Executive Director, California Privacy Protection Agency
    Kemp told IAPP the early adoption numbers show real pent-up demand for a free, scaled deletion tool, a signal that consumer-side privacy tooling, not just enforcement, is becoming a permanent part of the landscape.

    Is a fifty-state patchwork the most efficient way to protect consumer data? Almost certainly not. But it’s the system that exists, and it’s the one your legal and engineering teams have to design around today, not the one Congress might eventually pass.


    Frequently Asked Questions

    How many U.S. states have data privacy laws in 2026?

    Twenty U.S. states have comprehensive consumer privacy laws in effect as of mid-2026, following the addition of Indiana, Kentucky, and Rhode Island on January 1, 2026. No federal equivalent exists, so coverage and consumer rights still vary meaningfully by state.

    What new privacy laws take effect in 2026?

    Indiana, Kentucky, and Rhode Island’s comprehensive privacy laws took effect January 1, 2026. Connecticut’s neural data rule and other amendments took effect July 1, and New Jersey’s sensitive-data sale ban took effect immediately on June 30, 2026.

    Is there a federal data privacy law in the U.S.?

    No. The American Privacy Rights Act (APRA), the most advanced federal privacy bill in years, expired without a vote at the end of the 118th Congress in January 2025 and has not been reintroduced as of mid-2026, leaving states as the primary regulators.

    How is GDPR different from U.S. state privacy laws?

    GDPR requires opt-in consent before most data collection or tracking begins. Most U.S. state laws use an opt-out model instead: businesses can collect and process data by default, and consumers must actively exercise rights to stop sale or sharing of their information.

    What is neural data and why is it being regulated?

    Neural data is information generated by measuring activity in a person’s nervous system, often via wearables, VR or AR headsets, or medical devices. Colorado, California, Montana, and Connecticut now classify it as sensitive personal data requiring opt-in consent.

    What was the largest state privacy settlement in U.S. history?

    Texas’s $1.375 billion settlement with Google, finalized October 31, 2025, over geolocation tracking, Incognito mode data collection, and biometric identifiers captured without proper consent, the largest privacy recovery any single state has obtained against Google.


    Where this goes next

    What you now know that you didn’t before: GDPR set the template, but it no longer sets the ceiling. In enforcement dollars, the US states have pulled ahead, and they’re doing it with a fundamentally different design, opt-out instead of opt-in, that no amount of new legislation is bridging.

    Three things worth watching over the next six to eighteen months: whether more states follow Connecticut into regulating neural data before consumer neurotech actually reaches mass adoption, whether cure-period expirations in Delaware, Montana, and New Jersey produce a visible spike in first-strike lawsuits, and whether California’s ADMT rules become the template other states copy for regulating AI-driven decisions inside existing privacy law rather than separate AI statutes.

    None of it waits for Congress. Plan accordingly.

    Subscribe to The Neural Loop at neuralwired.com/newsletter for the next update before it hits your compliance queue.

  • EU AI Act 2026: How Developers Automate Compliance

    EU AI Act 2026: How Developers Automate Compliance

    Compliance-as-Code: How Developers Meet the EU AI Act
    Policies / Developer Focus

    Compliance-as-Code: How Developers Meet the EU AI Act

  • Binance MiCA License 2026: Who’s Still Exposed in EU

    Binance MiCA License 2026: Who’s Still Exposed in EU

    CRYPTO REGULATION

    MiCA Deadline Passed: Binance, MEXC Still Live in the EU

    The EU’s MiCA compliance deadline hit on July 1, 2026, and by most coverage that should have been the end of the story for unlicensed exchanges. It wasn’t. Two weeks later, Binance, MEXC, and HTX are still processing trades for EU residents, according to a July 14 finding from AML Intelligence, an anti-money-laundering trade publication. If you’re holding funds on a platform you’re not sure is licensed, the deadline already passed and nothing changed. That gap between the law and what’s actually happening on your screen is the real story here, and it’s the part almost nobody’s telling you.

    The deadline that was supposed to be a cliff edge

    MiCA, the EU’s Markets in Crypto-Assets Regulation, has been rolling out in stages since 2023. The part that mattered most to ordinary users was Article 143’s grandfathering window: exchanges already operating under national registration before December 30, 2024 could keep serving customers while their full licence application worked through the system, with a hard backstop of July 1, 2026. Some countries cut that window short. The Netherlands, Finland, Latvia, Hungary, and Slovenia closed it at six months. France, Malta, Luxembourg, Czechia, and Estonia rode it all the way to the wire.

    On June 23, 2026, the European Securities and Markets Authority made the closure official, telling every unauthorised crypto-asset service provider to wind down “in an orderly manner”: stop onboarding new users, stop marketing, and help clients move assets to licensed platforms or self-custody wallets. No member state extended the window. Spain’s CNMV said publicly there would be no exceptions.

    That’s the version of the story most outlets ran with in the days around July 1: deadline hits, unlicensed platforms go dark. What actually happened is messier, and more useful to know if you have money sitting on one of these platforms right now.

    Binance’s Greek rejection, and what it actually means

    Binance is the headline case, and the timeline matters. The exchange had filed its CASP (Crypto-Asset Service Provider) application with Greece’s Hellenic Capital Market Commission. On June 24, six days before the deadline, Binance withdrew that application after Reuters reported the regulator was preparing to reject it. Reporting on the reason points to Binance’s “fit and proper” test, specifically its history of anti-money-laundering penalties and questions about majority owner Changpeng Zhao’s suitability, rather than incomplete paperwork.

    From July 1, Binance stopped taking new spot orders, deposits, and sign-ups from EU residents, and shut off Earn and staking products. Withdrawals stayed open. That last detail matters: this wasn’t a fund freeze. It was a shutoff of new activity, which is a very different risk profile than what a lot of alarmed coverage implied.

    Binance is not framing this as a ban, and it’s pushing back hard on that word.

    MiCA’s success should be judged by how many firms it brings into the regulated system, not by who it excludes. Gillian Lynch, Head of Europe, Binance. Comments reported by CoinDesk, July 3, 2026
    Binance says it intends to relicense somewhere else in the EU, reportedly France, which is entirely legal under MiCA’s single-passport structure: one national licence covers all 27 member states plus the EEA. Whether that’s normal jurisdiction shopping or a workaround for a legitimate fitness concern is a judgment call the article can’t settle, and neither can the regulators yet. It’s worth watching either way.

    Who’s licensed, who isn’t, who’s in between

    Lumping every exchange into “has a MiCA licence” or “doesn’t” flattens three genuinely different situations into one. Here’s where the major platforms actually stand.

    ExchangeStatusDetail
    CoinbaseLicensedAuthorised via Ireland and Luxembourg entities, operating normally
    KrakenLicensedAuthorised via Ireland and Luxembourg entities
    OKXLicensedAuthorised in Malta
    Crypto.comLicensedAuthorised in Malta
    Bybit EULicensed (partial)Austrian entity is licensed; the global Bybit platform is not, so the brand is split
    BinanceWithdrawn applicationPulled its Greek filing June 24, 2026 before an expected rejection; halted new EU activity July 1
    KuCoinLicensed, then suspendedHeld an Austrian licence, then Austria’s FMA banned new onboarding in February 2026 over AML staffing gaps
    MEXCNever appliedAppears on ESMA’s non-compliant register as of the July 16 update
    HTX, Bitget, Gate.io, BingX, Phemex, CoinEx, BloFinNot on the registerCombined estimated EU user base above 25 million accounts
    The KuCoin case is the one worth sitting with. It’s not a “never licensed” story. It’s a “had the licence, then lost operational standing” story, over compliance-officer staffing failures rather than a fresh rejection. That’s a harder risk to spot from the outside, because the platform looked fully legitimate right up until it wasn’t.

    The enforcement gap nobody’s talking about

    Here’s the part that should be leading every piece on this topic and mostly isn’t. AML Intelligence reported on July 14, roughly two weeks after the legal deadline, that Binance, MEXC, and HTX all remained practically accessible to EU users despite lacking authorisation. The law changed on July 1. Access didn’t, at least not immediately and not completely.

    The core finding: a platform being unlicensed under MiCA and a platform being unreachable are two different things right now. ESMA’s non-compliant register is a public list, not an internet kill switch. If your funds are on one of these platforms, “the deadline passed” is not the same as “my access is gone.”
    The regulatory register itself tells a similar story of a system still catching up. It sat around 243 to 244 authorised CASPs in the weeks before the deadline. By July 3 it had jumped to 280. By July 16, ESMA had added 14 more, bringing the total to 294, while also adding two more firms to its non-compliant list following action from Italy’s CONSOB, pushing that list to 164 entries including MEXC. A number that moves three times in six weeks is not a settled number. Some platforms currently labeled “unlicensed” in headlines are simply still waiting in the queue.

    And of those 294 authorisations, only around 14 to 15 actually cover the “operation of a trading platform” category, which is the one that matters most for a retail user placing orders. The rest are custody, brokerage, or payment-service licences. The headline number of authorised firms overstates how many of them are exchanges you’d recognize.

    Stablecoins got hit too: USDT’s quiet EU exit

    The exchange story has absorbed most of the attention, but MiCA’s e-money-token rules are reshaping the stablecoin market in parallel. Tether has not sought EMT authorisation for USDT, reportedly objecting to the reserve-composition and bank-deposit requirements that come with it. Licensed EU exchanges, including Coinbase and Kraken, have delisted or restricted USDT trading pairs as a result. Revolut is removing USDT from eligible European accounts by August 31, with new purchases already disabled since July 6.

    To be clear: holding USDT is not illegal for an individual in the EU. What’s closed is the regulated on-exchange path to buy or sell it. Circle’s USDC and EURC, which do hold EU e-money authorisation, picked up the shelf space Tether left behind, a clean first-mover payoff for the compliant option.

    The other side: is MiCA pricing out everyone but giants?

    Not everyone thinks the attrition here is a success story for consumer protection. Erald Ghoos, CEO of OKX Europe, a licensed competitor with something to gain from this exact narrative, has put a number on the scale of the shakeout.

    Almost 80% of the roughly 3,000 registered virtual asset service providers operating in the EU may not survive MiCA’s requirements. Erald Ghoos, CEO, OKX Europe. Reported via CoinDesk / Cryptonomist, July 3, 2026
    That figure, and the similar 75 percent estimate circulating in industry coverage, comes from interested parties, not from ESMA itself, and it’s worth flagging that Ghoos runs a firm that stands to pick up displaced users. It’s also worth weighing against a different number from Paybis: roughly 70 percent of EU crypto trading volume was already flowing through CASP-authorised platforms back in May 2026, months before enforcement began. If that’s right, the “80 percent of firms” framing may be technically accurate on headcount while overstating the real disruption to trading volume and user funds, since a large share of the at-risk registrations were small or dormant.

    The compliance cost argument has real teeth beyond the big-exchange story, though. Mateusz Kara, founder of the Polish exchange Ari10, one of the only Polish-founded firms to secure MiCA authorisation, said his company was effectively the sole survivor among roughly 2,000 registered Polish VASPs.

    The capital, paperwork, governance, and local-presence requirements combine to create costs that smaller projects may struggle to bear. Yuliya Barabash, Founder and Managing Partner, SBSB Fintech Lawyers. Guest column in CryptoSlate, July 16, 2026
    Alex Fazel, Chief Partnership Officer at Swissborg, framed the consumer side of the same coin: more than 10 million EU crypto users may need to find a new platform as unlicensed providers wind down. That’s the number that should worry a retail reader more than any exchange’s PR statement.

    What this actually means for you

    If you’re an EU resident with funds on Binance, MEXC, HTX, or a smaller unlicensed platform, check ESMA’s interim CASP register directly rather than assuming your platform’s marketing emails are the full picture. Don’t wait for withdrawals to close before you act. If you’re outside the EU, this doesn’t bind you directly, but a platform’s regulatory exit or restriction anywhere is a legitimate signal for how you think about counterparty risk everywhere else it operates.

    If you’re building in this space, the licence-versus-no-licence decision now runs through a specific gate: MiCA authorisation costs run into the millions of euros once you account for governance, AML/KYC infrastructure, and capital requirements, a real barrier if you’re pre-seed or scrappy. And if you already have a licence, KuCoin’s case is the reminder that “MiCA licensed” isn’t a permanent badge. It’s an ongoing supervisory relationship you can lose over an unfilled compliance role.


    Frequently asked questions

    Does the lack of a Binance MiCA licence mean EU users lose their funds?

    No. Binance says user assets remain safe and withdrawals stay open. What stopped on July 1 is new activity: new orders, deposits, sign-ups, and Earn or staking products for EU residents.

    Is USDT banned in Europe?

    No. Holding USDT is not illegal for EU individuals. MiCA-licensed exchanges have delisted USDT trading pairs because Tether hasn’t sought e-money-token authorisation, while Circle’s USDC and EURC remain listed.

    Can one EU country’s MiCA licence cover the whole bloc?

    Yes. A CASP licence from any single EU member state passports across all 27 countries and the wider EEA, which is why Binance can legally pursue relicensing through a different country after its Greek rejection.

    What happens if an exchange keeps serving EU users without a MiCA licence?

    Per ESMA’s April 2026 statement, any entity providing crypto-asset services to EU clients without authorisation is in breach of EU law and is required to cease those services, though enforcement on the ground is still catching up to that requirement.

    How many crypto exchanges are actually MiCA licensed right now?

    294 entities hold CASP authorisation across the EEA as of ESMA’s July 16, 2026 update, though only around 14 to 15 of those hold the specific trading-platform authorisation that covers a typical retail exchange.


    Where this goes next

    MiCA’s deadline was never going to be a single clean cut. It’s a legal line that passed on July 1 and an enforcement process that’s still working through a backlog on the other side of it, with the authorised list growing by dozens of firms every couple of weeks. Watch three things over the next six to eighteen months: whether ESMA moves from public naming to actual access restrictions for the firms on its non-compliant list, whether Binance’s French relicensing attempt succeeds or runs into the same fitness questions that sank its Greek bid, and whether the EBA’s proposed stablecoin fine framework, up to 12.5 percent of annual turnover, survives its consultation period ending September 28, 2026.

    Our read: the platforms betting that “orderly wind-down” means “slow enough to keep collecting fees” are making a reasonable bet for now. That won’t hold indefinitely once the register stabilizes and enforcement tools mature. If you’re holding assets on an unlicensed platform, the smart move is to migrate before that changes, not after.

    Want the next regulatory shift before it hits your feed? Subscribe to The Neural Loop at neuralwired.com/newsletter.

  • Illinois AI Law 2026: New Audit Rule Beats Trump Ban

    Illinois AI Law 2026: New Audit Rule Beats Trump Ban

    Illinois Just Joined the AI Law Rebellion. Here’s What It Means
    AI Policy · State Regulation

    Illinois Just Joined the AI Law Rebellion. Here’s What It Means

  • Google’s DORA Metrics Are Failing Engineering Teams

    Google’s DORA Metrics Are Failing Engineering Teams

    Engineering Metrics

    Your Team Ships 40 Times a Day. Goals Still Miss.

    Deployment frequency is up. Lead time is down. Every dashboard is green. And your VP of Engineering still can’t explain why the roadmap slipped a quarter behind. If that sounds familiar, you’re not measuring the wrong things badly. You’re measuring the wrong things well.

    DORA metrics, the deployment frequency, lead time, change failure rate, and recovery time framework born out of Google Cloud’s DevOps Research and Assessment program, have become the default scoreboard for engineering performance. In 2024, only 19% of teams surveyed hit “elite” status on that scoreboard. Yet DORA’s own research team has publicly warned against using these numbers to judge team performance at all. So what are engineering leaders supposed to trust instead?

    What DORA Metrics Actually Measure

    DORA started as a research program, not a dashboard. Dr. Nicole Forsgren, Jez Humble, and Gene Kim built it, and their 2018 book Accelerate introduced what became known as the Four Keys: deployment frequency, lead time for changes, change failure rate, and time to restore service. Google Cloud has run the program since acquiring the founding team’s research in 2018.

    In 2024, DORA added a fifth metric: rework rate, which tracks how many deployments are actually emergency fixes for problems the last deployment caused. That addition alone tells you something. The original four measure how fast you move. Rework rate exists because moving fast and moving in circles started to look identical on the old dashboard.

    Quick definition: An “elite” DORA performer deploys on demand, has a lead time under one day, keeps change failure rate near 5%, and restores service in under an hour. In 2024, roughly one in five surveyed teams qualified. Source: DORA 2024 State of DevOps Report

    The “Elite Performer” Number Nobody Questions

    Here’s the stat that gets stapled to every engineering leadership deck: elite performers deploy 182 times more frequently than low performers, and they restore service 2,293 times faster. Those numbers are real, pulled from a survey of more than 39,000 professionals for the 2024 State of DevOps Report. They’re also the least useful numbers in the report if you’re trying to explain a missed quarter.

    Look at what happened to the middle of the distribution instead. Between 2023 and 2024, the share of low-performing teams grew from 17% to 25%. The share of high performers shrank from 31% to 22%. The industry didn’t get better at DevOps last year. It got worse, on average, while adopting more DevOps tooling than ever.

    Metric20232024
    Low-performing teams17%25%
    High-performing teams31%22%
    Elite-performing teamsnot tracked19%
    That’s the gap the headline is pointing at. A team can hit every DORA benchmark and still be part of a shrinking pool of teams whose actual delivery outcomes are stagnant or backsliding.

    Why Speed and Goals Keep Diverging

    DORA’s own research team saw this coming. In October 2023, according to reporting cited on DORA’s Wikipedia entry, the team explicitly warned against using the Four Keys to evaluate individual teams’ performance. That’s an unusual thing for a research program to say about its own flagship metrics. It’s also exactly what you’d expect once a research tool turns into a KPI baked into Jira, GitLab, and every engineering-analytics dashboard on the market.

    This is Goodhart’s Law showing up in production code. Once deployment frequency becomes the target, it stops measuring what it used to measure. Teams under pressure to hit a number will split pull requests into smaller, more frequent deploys without changing what actually ships. They’ll quietly under-report incidents to protect their change failure rate. None of that improves the product. All of it improves the chart.

    Teams pressured to raise their deployment rate by a fixed percentage can hit that target simply by shipping smaller changes more often, without touching the bugs or incidents that actually determine whether users are happy. Laura Tacho, CTO, DX · getdx.com/podcast
    DORA even flags this tension inside its own 2024 data. Teams that adopted internal developer platforms saw individual productivity and overall organizational performance improve, but the report also found decreased change stability and throughput as a side effect. Speed up one lever, and another one moves without anyone touching it.

    What AI Adoption Did to the Data

    If DORA metrics were shaky before, AI made the cracks visible. The 2024 report found that a 25% increase in AI adoption correlated with a 1.5% decrease in throughput and a 7.2% decrease in stability, DORA’s own team flagged this as correlational rather than causal, but the direction is notable.

    By the time the 2025 State of AI-assisted Software Development Report came out, AI use had reached 90% of surveyed professionals, with more than 80% reporting productivity gains. But 30% still said they had little or no trust in the code AI generated for them. The report’s core finding, drawn from nearly 5,000 professionals and over 100 hours of qualitative interviews, was blunt: AI doesn’t fix a broken team. It amplifies whatever was already there. Strong teams get stronger. Struggling teams get their existing dysfunction on fast-forward.

    That’s the mechanism behind the headline. A team with process debt that starts using AI coding tools doesn’t quietly improve. It ships more, faster, with the same underlying gaps, and those gaps show up downstream as missed goals rather than upstream as slow commits.

    The Case Against DORA Entirely

    Not everyone thinks DORA metrics deserve the reverence they get. Dr. Junade Ali, a software engineering manager who ran independent polling with Survation and J.L. Partners, published a pointed critique on HackerNoon in January 2024 arguing the entire premise is backwards.

    His research found that both software engineers and the general public rank data security, data accuracy, and bug prevention well above deployment speed when asked what matters in software delivery. That directly contradicts what the Four Keys are built to optimize for. Ali also points out that DORA’s team doesn’t publish raw survey data, unlike polling organizations bound by disclosure rules such as the British Polling Council, which require full data tables within two working days of publication.

    It’s hard to find a hypothesis connecting the Four Key Metrics to the outcomes that developers and the public actually say they care about most. Dr. Junade Ali, Software Engineering Manager · HackerNoon, January 2024
    His research also found something worth sitting with: 98% of UK business decision-makers and 96% of their US counterparts agreed that the actual goal of an engineering team is delivering high-quality software on time, not shipping the highest possible number of deploys. Nobody polled thinks speed is the goal. Yet speed is what gets measured, reported, and rewarded.

    What Replaces DORA in 2026

    The clearest answer to “what should we measure instead” so far is DX Core 4, a framework announced in December 2024 by DX co-founder and CEO Abi Noda and DX CTO Laura Tacho, built with input from DORA co-creator Dr. Nicole Forsgren and Dr. Margaret-Anne Storey. It’s worth being upfront here: DX sells the platform that implements this framework, so its published outcomes come from the vendor itself, not an independent auditor.

    With that disclosed, the numbers are still notable. Tested across more than 300 organizations, DX Core 4 has been associated with 3 to 12% increases in engineering efficiency and a 14% increase in R&D time spent on new feature development. The framework’s structure is the real change: it pairs DORA’s speed metrics with effectiveness, quality, and business impact measures, so a team can’t improve one number by quietly breaking another.

    The big question is, what should we actually be measuring? DORA’s throughput numbers alone were never built to capture developer experience or business impact. Abi Noda, Co-founder & CEO, DX · LeadDev, December 2024

    The market is already voting with its budget

    Platform engineering investment backs this shift up. Gartner projections cited in industry compilations put platform engineering team adoption at 80% of large software organizations by 2026, up from 45% in 2022 (worth verifying directly against a current Gartner release before you cite the figure yourself). The broader DevOps software market itself is priced anywhere from roughly $15 billion to nearly $19 billion for 2026 depending on which research firm you ask, a wide enough range that any single number should be treated as directional, not precise.

    Our read: this signals engineering leadership is done treating DORA as a finished answer. The direction for 2026 is DORA plus a counterbalancing quality or business-impact metric, not DORA replaced outright.

    Frequently Asked Questions

    What are the DORA metrics?

    DORA metrics are five software delivery measurements, deployment frequency, lead time for changes, change failure rate, failed deployment recovery time, and rework rate (added in 2024), developed by Google Cloud’s DORA research program to evaluate delivery speed and stability.

    What is an elite DORA performer?

    In DORA’s 2024 report, elite performers deploy on demand, have lead times under a day, keep change failure rates near 5%, and recover from failures in under an hour. Only about 19% of surveyed teams qualified as elite that year.

    Are DORA metrics enough to measure engineering success?

    No. DORA’s own team warned in October 2023 against using the Four Keys to evaluate individual teams. Newer frameworks like DX Core 4 pair DORA with developer experience and business impact metrics to avoid a narrow, gameable view of performance.

    What is Goodhart’s Law and how does it apply to DORA metrics?

    Goodhart’s Law holds that once a measure becomes a target, it stops being a good measure. Applied to DORA, teams pressured to hit deployment-frequency targets can split pull requests artificially or under-report incidents to protect their numbers, without improving actual delivery outcomes.

    What is DX Core 4?

    DX Core 4 is a 2024 framework combining DORA, SPACE, and DevEx research into four dimensions: speed, effectiveness, quality, and business impact. It was built by DX’s Abi Noda and Laura Tacho with input from DORA co-creator Dr. Nicole Forsgren.


    Where This Goes Next

    Here’s what the data actually tells you, once you stop reading the headline numbers in isolation: DORA metrics were never designed to be a scoreboard for individual teams, and the program’s own researchers said so in writing back in 2023. What they measure well is delivery speed and stability at an aggregate level. What they can’t tell you is whether that speed is producing anything your business actually wanted.

    Over the next 6 to 18 months, expect three things to play out. First, more engineering orgs will pair DORA with a second framework, DX Core 4 or something built in-house, rather than reporting DORA numbers alone in board decks. Second, AI’s split effect (individual productivity up, organizational stability shaky) will keep showing up in DORA’s own annual reports until teams fix underlying process debt instead of layering AI on top of it. Third, watch for tooling vendors to start marketing “beyond DORA” dashboards as a category, the same way “shift-left security” became a category once perimeter security stopped being enough on its own.

    Three things worth watching yourself over the next few quarters: whether your org’s change failure rate moves in the same direction as your deployment frequency, whether anyone above you is asking about rework rate at all, and whether a platform engineering investment is quietly trading stability for speed without anyone naming the tradeoff out loud.

    Want the next report before your competitors do? Subscribe to The Neural Loop at neuralwired.com/newsletter.

  • Anthropic Copyright Case: 6 Countries Disagree (2026)

    Anthropic Copyright Case: 6 Countries Disagree (2026)

    AI Copyright Rulings Diverge Across 6 Countries in 2026
    GLOBAL AI POLICY

    Your AI Content Runs on Copyrighted Data. Six Countries Now Disagree on What That Means.